We employ a phased process for every project. The number of phases vary depending on the requirements of the assignment. Every project begins with the same phase, Orientation. This crucial first step is when we collaborate with our clients to identify their business and communication goals and the objectives of the assignment at hand. The objectives, once defined, become the guiding force driving all of the other phases. They are the basis for the conceptual development, design, refinement and eventual production of each initiative.